April 29, 6pm, Zoom. Sign up here. Lecture on the Maison Worth for the lecture series Excursions@Home, organized by the Department of Architecture, Ghent University.

7 rue de la Paix, Paris – 48° 87′ N 2°33′ E

7 rue de la Paix became famous as the location of the “first” couture house in history-the Maison Worth. The building’s architectural features, interior design, and rigid demarcations between the public “front” and private ateliers pioneered the
model for luxury goods stores for over a century and helped align fashion with art, not commerce.

Maude Bass-Krueger is a professor in the Art History, Music, and Theatre Studies department at the University of Ghent. She works on fashion, architecture, and heritage and on the interstices between the disciplines. She also curates exhibitions, most recently “French Fashion, Women, and the First World War” at the Bard Graduate Center last year.